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GEOPOST 2B RECIPIENT BAROMETER 2024

business business

The 2B Recipient Barometer reviews the experiences of 2,200 SMEs and 32 large companies, covering every step of the recipient process, from sourcing to parcel delivery. Spanning 11 countries, including the UK, France, Spain, Germany, and Poland, it covers 8 key industries: Fashion, Beauty & Personal Care, Healthcare, DIY
& Household, High-Tech, Food & Drink, Industry, Automotive
& Spare Parts, and others like books and printing.

KEY TAKEAWAYS

van

86%

of SMEs think delivery is essential for the success of their business.

parcel

70%

of SMEs prioritise safe handling and fast issue resolution.

international

83%

of SMEs sourcing abroad are satisfied with international deliveries.

delivery

77%

of SMEs consider the driver to be at the core of the delivery experience.

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DELIVERY IS A DRIVER OF BUSINESS SUCCESS

Efficient delivery is crucial for business success, influencing customer satisfaction and operational efficiency. For SMEs, reliable carriers and control over delivery options are key to maintaining competitiveness and boosting performance.

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IS SOURCING ONLY RATIONAL?

One of the most common ways of sourcing suppliers is word-of-mouth for 25% of SMEs, followed by other channels, such as sales representatives of trade shows or the internet. Once a supplier is chosen, the relationships are generally long-term, with 62% of the SMEs reviewing suppliers every 3 years or less often.

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SAFE HANDLING AND FAST ISSUE RESOLUTION ARE MUST-HAVES

SMEs handle an average of 40 parcels monthly and value safe handling and quick issue resolution. They prefer 1-day and daytime deliveries, with new preferences emerging for rescheduling and sustainable options.

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DIGITAL + HUMAN IS THE FUTURE

SMEs see room for improvement in tracking systems and customer service. Advanced technologies for optimised tracking and enhanced customer service are the way forward for 35% of the SMEs.