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NEW COMMERCE

Always more and even less

New Commerce New Commerce

NEW COMMERCE

When COVID-19 swept across the globe, it accelerated the shift towards a more digital world and generated a wide array of new online purchasing behaviours almost overnight.

In early 2021, the decision was made to analyse these pandemic-influenced shopping behaviours across Europe in order to gain a fuller understanding of who today’s consumers really are, what motivates their actions, what they want from their purchasing experience and how professionals can meet their needs and hopefully exceed their expectations.

The results of the study highlighted an exceptional phenomenon: New Commerce.

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WE’RE AT THE HEART OF A WORLD THAT IS CHANGING BEFORE OUR EYES

Since winter 2020, Geopost has been at the forefront of global changes, both on a personal and industrial level. These times demand a heightened sense of responsibility for delivery professionals. Amidst this transformative period, we've initiated a comprehensive Human Centered Design program to emphasize the human element in our initiatives. Experienced ethnologists have observed European consumers to understand the foundations of this new reality, capturing cultural, environmental, and social diversity. This program aims to integrate these insights into our services and adapt to evolving consumer behaviours and values.

Jean-Claude Sonet, Executive Vice President, Marketing, Communication and Sustainability

NEW COMMERCE

"Hello DPD" looks at consumer behaviour

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KEY TAKEAWAYS

ACCELERATION

COVID-19 fast-forwarded e-commerce usage among consumers around the world almost overnight, accelerating existing purchasing behaviours and favouring the emergence of new, and at times polarised, online and offline buying behaviours.

CONSUMERISM

“Always More” shoppers are characterised by exacerbated and unrestrained consumerism. They are guided by their emotions. Their purchasing patterns may go so far as to resemble addiction.

SUSTAINABILITY

Demand for greener initiatives and more sustainable modes of consumption is growing everywhere. All consumers—even those characterised as “Always More”—desire reassurance about the ability of companies to have positive and lasting impacts on social structures, the environment and the economy today while protecting the ability of future generations to meet their own needs.

RESPONSIBILITY

“Even Less” shoppers are defined, on the contrary, by their view of slow retail as a form of re-humanised consumption. Frugal buying and favouring local over distant are calls for simpler living.

CONTRADICTIONS ALLOWED

No single behaviour is an absolute; all behaviours overlap somewhat. “Always More” shoppers may occasionally exhibit “Even Less” characteristics, and vice-versa.