- The courier is golden sponsor of the event and is providing shipping services for its merchandise
- Sandra Iacobucci: This partnership with Barcolana is founded on shared values of sustainability and teamwork
- The figures: CO2 emissions per consignment down by 14.1% in 2022
Barcolana on the move with BRT. The express courier is providing delivery services for all merchandise for the 55th edition of the largest sailing regatta in the world, in addition to being Golden Sponsor of the event.
The shared values which underpin the partnership between BRT and Barcolana are fundamental to both logistics and sailing: sustainability and teamwork. It will also be an opportunity for BRT to establish a relationship with the Barcolana system as a whole, and to promote its new services for businesses interested in expanding into e-commerce.
“This partnership with Barcolana came about naturally, mainly on the back of a shared vision on sustainability issues. The Geopost group has embarked on an accelerated process of ecological transition, which will result in us becoming the leading provider of sustainable shipping”,
said Sandra Iacobucci, Chief Marketing & Communication Officer at BRT.
“Sailing in itself is sustainable, but Barcolana has chosen to go one step further by promoting a series of side events during the regatta to bolster sustainability culture and focus attention on the future of the sea. This is what we do at BRT: we support the development of green mobility, drawing awareness to the importance of the ecological transition. Something else we share with the world of sailing is the importance of teamwork, a value deeply rooted in our corporate culture. Just like on a boat, teamwork is crucial to our warehouses and logistics hubs: everything must be synchronised, with everyone giving their all to the team and contributing to reaching the common goal”.
"We are pleased to welcome BRT as Gold Sponsor of Barcolana; it is the beginning of a wonderful journey together -
said the President of the Sailing Company of Barcola and Grignano, Mitja Gialuz - who talks about environmental sustainability and new energy for our event.
We share with BRT the fundamental principles of innovation and environmental protection, an enterprising spirit and the determination to create an extraordinary event that can involve a wider audience".
According to the Geopost sustainability report, BRT’s commitment to the environment speaks for itself: in 2022 CO2 emissions per consignment were reduced by 14.1% compared to 2020, while the target for 2025 is 27%. The company’s green strategy also includes a project to decarbonise transport and electrify all branches, which involved the installation of more than 600 charging stations across its 200 Italian sites. BRT’s fleet currently consists of over 1,300 low-emission vehicles, including electric, pedal assisted and methane-powered, and 81% of the remaining vehicles meet European standards 5 and 6.
BRT also continues to strengthen its national network to support Out of Home deliveries: in addition to 7000 BRT-fermopoint collection points, a network of lockers was introduced several months ago, with a target of 150 lockers by 2023.
The Geopost Group, of which BRT is part, has developed its own strategy aimed at net zero by 2040, earlier than is required by international agreements. In 2022, Geopost carried out 235 million carbon neutral deliveries and implemented carbon offsetting projects.
Geopost is also the first company in the delivery sector to have its long- and short-term CO2 emission reduction targets approved by the Science Based Targets initiative (SBTi). This landmark achievement scientifically endorses Geopost's plan to reduce greenhouse gas emissions to as near zero as possible by 2040, while also furthering the Group’s pathway to becoming an international leader in sustainable delivery.
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About BRT
BRT, Italy’s leading express courier, has an extensive network throughout Italy: over 200 branches, 35 parcel hubs, 13 distribution hubs, 10 logistics facilities, and over 7,000 BRT-fermopoint pick-up and drop-off points.
In 2017 it became part of Geopost (formerly DPDGroup), a global leader in transport, offering customers and recipients flexible tailored solutions through a combination of technology, innovation and knowledge of local markets. BRT is currently the only Italian company operating in the sector able to transport any kind of product, of any weight and volume, anywhere in Italy, Europe and beyond. From the smallest community to the biggest city, with a service tailored to all the main business segments.
Barcolana Official Image copyright: Archivio Barcolana/Studio Borlenghi.
