BRT, Italy’s leading express courier, announces that the company has rebranded and adopted the logo of its new parent company, GeoPost/DPDgroup, Europe's largest operator and one of the world’s leading parcel delivery networks. As of today, a red cube will feature on all of the company’s external digital and physical identity points, such as its vehicle fleet, uniforms and branch signs. Moreover, BRT is launching a new company website, enriched with new customer service features. Going well beyond a mere change in image, this evolution marks a new development phase for a company that can still renew itself and enjoy continuous growth even after a hundred years in business.
The new logo encapsulates BRT's journey as a forward-looking company that can draw on an all-Italian heritage of almost 100 years and on precise values such as service excellence, a sense of partnership with the customer, and the importance of human relations over professional ones. The name remains the same, although with a more contemporary typeface, and is flanked by a symbol - the DPDgroup cube - as an element of integration within the international network, completing the transition from a family business to a worldwide industrial company.
“This rebranding allows us to present ourselves to the market with a complete and well-structured offering combining the best of Italian entrepreneurship with an international vision of growth”,
said BRT's CEO Dalmazio Manti.
