- Deliveries throughout the province and surrounding areas
- A new refrigerated warehouse was built inside BRT’s local branch
- Operational five days a week, with a choice of time slots and doorstep delivery
- Online food sales in Italy have reached a value of €4 billion
BRT fresh has arrived in Bari. The fresh food delivery service launched on 1 October and is now operational throughout the province and surrounding areas. A new refrigerated warehouse was built for product storage. The BRT fresh service is currently active in eight cities: Milan, Turin, Padua, Bergamo, Bologna, Modena, Rome and Bari.
The new warehouse is equipped with modern temperature control devices and sensors that can even be controlled remotely, and a backup cooling system to guarantee cold chain management between 0 and 4°C.
In Bari and surrounding provinces, as in other cities, the service offers deliveries five days a week (on the same day as the order in certain cases), with a set time slot and doorstep delivery. The service is carried out by personnel who have been specially trained in the transport of food products and using dedicated packaging. The end customer will be able to choose from several delivery options, while sellers will be able to constantly monitor the shipments.
The entire operation is carried out in accordance with HACCP guidelines for the analysis and control of all potential risks during transport.
The deliveries are made by refrigerated vans, or using specially made insulated and temperature-controlled containers.
The food sector is one of the strategic segments of the Geopost group (which includes BRT), whose goal is to become the leader in temperature controlled delivery.
In Italy, fresh products represent 50% of all online food purchases: a market worth €4 billion in 2023 (Source: B2C eCommerce Observatory of Milan Polytechnic). With its fresh service, BRT is the first national operator in the market of temperature-controlled deliveries. Thanks to its widespread network and Geopost's expertise, it can offer the Apulian market an innovative proposal for producers that choose BRT fresh for the delivery of their fresh foods.
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About BRT
BRT, Italy’s leading express courier, has an extensive network throughout Italy: over 200 branches, 35 parcel hubs, 13 distribution hubs, 10 logistics facilities, and more than 9,000 BRT-fermopoint pick-up and drop-off points.
In 2017 it became part of Geopost, a global leader in transport, offering customers and recipients flexible, tailored solutions through a combination of technology, innovation and knowledge of local markets. BRT is currently the only Italian company operating in the sector able to transport any kind of product, of any weight and volume, anywhere in Italy, Europe and beyond. From the smallest community to the biggest city, with a service tailored to all the main business segments.
