DPD Poland partner of the Tour de Pologne race
Press release 3 August 2021
DPD Poland has become a sponsor of the biggest cycling event in our country. As a partner of the 78th Tour de Pologne UCI World Tour, it provided logistical support for the event and also awarded a prize for the best amateur team. One of the world's most famous multi-stage races started on 9 August in Lublin and finished on 15 August at Krakow's Błonia.
The Tour de Pologne is an event with history going back 89 years that is followed by several million fans every year. It has been organised for almost three decades by Czesław Lang, the winner of the 1980 race and at the same time the first professional cyclist from Poland to ride in foreign teams. Thanks to him, among others, the Tour de Pologne (formerly the Tour of Poland) joined the elite group of UCI World Tour events, being one of the five most popular cycling events in the world.
This year's 1,140 km race route is divided into 7 stages. It includes, among others, Lublin, Chelm, Zamosc, Rzeszow, Tarnow, Zabrze, Katowice and Krakow. The peloton has both flat sections and physically demanding mountainous areas to negotiate.
This year the event is held under the sponsorship of DPD Poland, which provided logistical support for the entire Lang Team. The company also provided vans to boost the efficiency of the organisers’ actions and participants in the rally. DPD Poland also funded the prize for the best amateur team.
"Logistical support of the Tour de Pologne UCI World Tour is an opportunity for us to show the fans the importance that our company attaches to promoting attitudes connected with physical activity, as well as competition in the spirit of 'fair play'. Thanks to the cooperation at such a prestigious international event, we are not only the courier market leader, but an important member of the sporting community. The partnership with the Tour de Pologne is also an excellent opportunity to show fans, many of whom are senders and recipients of parcels, how important their needs are to us. During the event we will try to introduce them to our services that ensure fast, efficient, effective – and what is so important nowadays – safe deliveries,"
comments Łukasz Zembowicz, Sales and Marketing Director, member of the board of DPD Poland.
"For years we have been trying to create a race with passion and great commitment, thanks to which the event has become a showcase for Poland around the world. The same will be true for this year's edition. I'm proud of my team and the Tour de Pologne family, as I call the partners of our event, and above all I praise the fans for whom we do it all. I am grateful that DPD, the leader in the courier industry, is joining the group of partners,"
said Czesław Lang, General Director of the Tour de Pologne.
"The Tour de Pologne is a huge logistical undertaking. Fans can see the riders on the route, but in fact there are several hundred people working on the race every day. A partner like DPD is a huge reinforcement for us,"
says Adam Siluta, Marketing Director at Lang Team.
As part of its corporate social responsibility strategy and "Closer to the community" approach, DPD Poland is actively involved in the development of Polish sport, both as a partner of clubs and of major and minor events. The company cooperates with the Polish Volleyball Federation, volleyball clubs (such as Skra Bełchatów and ZAKSA Kędzierzyn-Koźle) and smaller league two teams, including WKS Sobieski Żagań. In the past, it held the honourable position of title sponsor of the Legionovia Legionowo volleyball club. DPD Poland cooperates with the basketball club Enea Basket BC Zielona Góra and the following football clubs: Legia Warszawa, Widzew Łódź, ŁKS Łódź or Stal Rzeszów. It has also repeatedly supported major sporting events, including the PZU Warsaw Marathon.
DPD Poland has been actively involved in the development of cycling for many years. The company has been the main sponsor of the "Uphill Race Śnieżka" mountain race for amateur cyclists several times in a row. It has also launched its own 'Positively Twisted' initiative, in which it encourages employees to swap their four wheels for bikes.