- Singular is a platform that showcases the authenticity and tradition of the best local brands offering exclusive goods.
- Exclusively dedicated to SMEs, Singular provides access to millions of Geopost's consumers, through its social medias, websites and local delivery management apps myDPD, miSEUR or myBRT.
- First launched in Italy in May, Geopost is now expanding Singular to Spain and Croatia, and planning to deploy the initiative to many more countries in Europe.
Committed to supporting its SME customers across Europe, Geopost has launched Singular, a digital platform designed to offer consumers a new shopping experience while unlocking new business opportunities for SMEs. Singular provides consumers with access to unique and authentic products from selected local brands.
A platform created for SMEs
Today, small and medium-sized enterprises (SMEs) are a cornerstone of the economy and represent a significant part of Geopost’s activity. One of their main challenges today is to gain visibility and attract new potential customers. To foster their growth, Geopost has created a dedicated showcase for businesses offering authentic products. This initiative helps SMEs expand their visibility and reach, connecting them with e-shoppers who seek exclusive, high-quality goods. Thanks to Geopost and its unique delivery network across Europe, SMEs will be supported in their growth and crossborder expansion by having access to European customers.
Singular offers SMEs visibility to millions of e-shoppers through Geopost’s social medias, websites and local delivery management apps, including myDPD, myBRT, miSEUR. By offering a "virtual storefront" experience, Singular allows consumers to explore products and shop directly on the merchants' e-commerce sites, ensuring a seamless and direct purchasing experience.
Singular is specifically designed for e-shoppers, helping them discover new products and brands while inspiring them throughout their online shopping journey.
“The launch of Singular is a key part of our strategic commitment to support SMEs, which are essential drivers of both innovation and local economies. With this platform, we aim to offer SMEs greater visibility and growth opportunities while simultaneously delivering a new, seamless shopping experience for consumers. By connecting authentic small businesses with a wider audience, we not only help them thrive but also inspire e-shoppers with authentic products from trusted local merchants,”
comments Martin Calmels, E-consumers Services Director at Geopost
"I am grateful for the opportunity to have been selected among the first Italian customers for this showcase of Made in Italy excellence and believe in its potential to increase our conversion rate in sales."
Luca Gallo, CEO of Ofanto Italy, an Italian footwear and clothing online shop showcased on Singular by BRT.
A promising start
Singular was initially launched in Italy last May. It has shown promising results by attracting nearly 130,000 unique visitors in just a few months. It now features 25 unique brands with a catalogue of over 7000 products, specializing in lifestyle goods. This rapid growth highlights the platform's appeal and effectiveness in connecting consumers with high-quality products.
Building on this success, this pilot program was expanded to two business units in Spain and Croatia: Singular by SEUR showcases premium Spanish small businesses of the food market, offering already over 700 local products while in Croatia, Singular by DPD features a high range of Croatian high-quality lifestyle goods. Since their recent launches on Sept 24th, both platforms have already attracted a great deal of attention, with Singular by SEUR drawing over 15,000 visitors and Singular by DPD gathering over 9,000 visitors in Croatia, reflecting strong consumer interest.
Perspectives: further expansion and cross-border reach
Following its official launch, Geopost aims to expand Singular further in 2025, in many more countries across Europe. This will significantly enhance the platform's reach and offering.
In addition, in the coming months and thanks to a new soon-to-be launched functionality, Singular will also enhance cross-border shopping capabilities of its onboarded brands. Singular will soon expose all those merchants at a European level, allowing millions of e-shoppers across Europe to discover and purchase from those local brands, further strengthening Geopost’s commitment to supporting small businesses and open them to a cross-border experience.
Discover Singular : https://market.singular.shop/
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About Geopost
Geopost, a European leader in parcel delivery and solutions for e-commerce, operates in more than 50 countries across all continents through its network of expert delivery brands, including: DPD, Chronopost, SEUR, BRT, Speedy Jadlog and Asendia. Leveraging its industry-specific expertise, Geopost is further growing the development of Out-Of-Home delivery services with Pickup, one of the densest parcel shop and locker network in Europe and is also expanding temperature-controlled solutions for food and healthcare business. In a world of acceleration and transformation, Geopost engages and embraces new e-commerce territories with ESW via Asendia.
With 57,000 employees, Geopost endeavors to make commerce more convenient, profitable and sustainable for their customers and communities. Committed to becoming an international reference in sustainable delivery, Geopost is the first global delivery company to have its roadmap to Net Zero by 2040 approved by the Science Based Targets initiative (SBTi).
Part of the La Poste group, Geopost generated a €15.7 billion revenue and delivered 2.1 billion parcels worldwide in 2023.
