This strategic move follows the introduction of the new Group Holding Structure in 2023, featuring two distinct brands for the respective business divisions: Asendia and ESW. Asendia specialises in the delivery of cross-border parcels, small packets, and mail solutions, while operating under the brand of Asendia. ESW, on the other hand, is dedicated to global Direct-to-Consumer (D2C) e-commerce technology solutions and operates under the brand of ESW. The alignment of the two brands represents a recognisable image, fostering a shared purpose within the Group.
Asendia has successfully transformed from a mail-driven business into a global e-commerce leader. Within the Asendia Group, whose revenue reached €2.5 billion in 2023, Asendia has undergone an impressive growth trajectory over the past decade, more than doubling its revenue.
Asendia currently employs over 1,500 people across 4 continents (North America, Europe, Asia and Oceania), in 17 countries and delivers packages, parcels and mail to more than 200 destinations across the globe.
The new branding represents Asendia’s evolution and aligns to its e-commerce business transformation. It is a testament to Asendia's commitment to providing seamless cross-border e-commerce solutions and reinforcing its position as a market leader in the industry, putting the customer at the centre of everything we do, which is why we stand for trust, friendliness, and ease of use.
«Our commitment to e-commerce excellence is unwavering, but to better reflect the company we are today, we felt now was the right time to give Asendia a new look. The updated brand elements aim to communicate a cohesive narrative that reflects our successful transformation, our values, vision, and innovative spirit»
Comments Domenico Pereira, Chief Marketing Officer, Asendia.
For more information about Asendia Group: https://www.asendia.com/asendia-insights/press-release-new-strategic-organisation
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About Asendia
Asendia is one of the world's leaders in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe. Combining the experience and expertise of our founding companies, La Poste and Swiss Post, Asendia brings together a wealth of international and local know-how. Asendia's expertise is broad reaching encompassing different aspects of e-commerce, from webshop software and marketplace management to international logistics. Asendia is committed to sustainability, being 100% carbon neutral through offsetting. Asendia employs over 1,500 people in Europe, UK, Asia Pacific and the USA - a global network blended with a local presence. www.asendia.com
About ESW
ESW is the leading global and domestic direct-to-consumer (DTC) e-commerce company, empowering the world's best-loved brands and retailers to expand their DTC channel. ESW acquired Scalefast in June 2022, and the combined organisation offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. From compliance, data security, fraud protection, taxes and tariffs to demand generation, checkout, delivery, returns and customer service, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets, with 100% carbon neutral shipping to consumers. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France, Italy, Japan, Hong Kong and Singapore. ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post. www.esw.com
