LogiPharma 2025: Insights from Geopost’s Healthcare Experts
17 April 2025
For the 2025 edition of LogiPharma, Geopost, under the initiative of Group Healthcare Director Markus Gassmueller, brought together our healthcare delivery experts from Chronopost Healthcare, Tipsa, Biocair, DPD and BK Pharma Logistics. Together they showcased how our specialised know-how and solutions meet the needs and challenges of decision-makers from the industry’s biggest names in the pharma and medical space.
LogiPharma 2025, marking its 25th anniversary, was a vibrant convergence of Europe’s top pharmaceutical and healthcare leaders, buzzing with innovation and collaboration. Markus Gassmueller sparked the venue of Geopost’s healthcare delivery experts from Chronopost Healthcare, Tipsa, Biocair, DPD and BK Pharma Logistics. Together they represented the specialised solutions we offer across Geopost for this industry. “It's the place to be,” confirms Markus. “An event catching the pulse of pharma and medical decision-makers, it combines LogiPharma and LogiMed. It’s a chance for us to meet the industry’s biggest names and smaller-scale pioneering companies, creating an electric atmosphere.” For this event, Geopost had designed a stand serving as a hub for meaningful exchanges that deepened the understanding of how our network addresses diverse healthcare logistics needs while showing the team’s unity.
It’s the place to be. An event catching the pulse of pharma and medical decision-makers.
Visitors to the Geopost stand were often surprised to learn that our healthcare experts: Chronopost Healthcare, Tipsa and Biocair operate under one group, sparking curiosity about the company’s broad capabilities. “Many didn’t realise the scale of Geopost,” Markus noted, highlighting how attendees were eager to engage with a challenger to the industry’s larger logistics players. Conversations frequently centred on European-wide parcel delivery, return solutions and the critical role of Good Distribution Practice (GDP) and cold chain logistics. This enthusiasm underscored a growing appetite for innovative providers who can deliver both scale and specialisation in healthcare logistics.
At the centre of conversations: “What keeps healthcare professionals awake at night?”
A recurring theme from visitors was the challenge of balancing high-quality service with rising costs in a competitive market. Markus observed that customers are grappling with maintaining strict quality standards while controlling expenses, particularly in cold chain logistics where expertise is scarce. “They’re looking for reliable alternatives,” he said, noting that Geopost’s presence as a new player at LogiPharma was warmly received. These insights into customer priorities—cost efficiency, quality and specialised capabilities—offered valuable direction for us at Geopost to shape our healthcare strategy, moving forward.
Commenting on these conversations, Markus adds: “Our customers’ concerns fuel our will to build robust services, and our core offerings caught attention.” What stood out most to attendees was the diversity of the offerings brought by Geopost’s healthcare delivery experts, and how much added value the network can hold for them. Chronopost Healthcare’s temperature-controlled network, Biocair’s expertise with high-value pharmaceuticals and BK Pharma Logistics’ personalised services sparked lively discussions.
Geopost’s healthcare delivery experts’ core offerings caught attention!
Visitors were particularly impressed by our global ability to provide predictable, GDP-compliant, temperature-controlled solutions, with sustainability as a valued but secondary consideration to patient safety. One memorable moment came during a masterclass on “Connecting Care: Seamless End-to-End Parcel Supply Chain for Healthcare.” A new customer, intrigued by the session, visited the stand for a discussion that opened doors to a potential tender—a testament to the industry’s hunger for integrated, reliable logistics solutions.