With her unmistakeable, iconic illustrations, the French designer adds a touch of whimsy to Pickup lockers. Kisses, smileys, tulips… Her colourful pop world is on full display through three different patterns stamped with fun and mischief. In addition to being ultra-practical, Pickup lockers now have genuine artistic merit.
The goal of the operation? Make everybody who sees them smile and say “wow” everyday!
Good timing. Because those are words Mathilde Cabanas lives by, and she is far from a beginner. An illustrator and graphic artist by training, in 2013 she founded the brand that bears her name.
Since then she has worked to reinterpret daily objects countless times, each time adding a touch of freshness and whimsy. The Pickup lockers are no exception. Mathilde is delighted to be involved in this new playing field, and has succeeded in blending practicality and aesthetics to give rise to a unique experience.
“I never thought I would be teaming up with a logistics company, but when Pickup came to me it seemed an obvious match. I loved being able to “redo” the lockers with my playful patterns, to brighten users’ daily lives.”
Mathilde Cabanas, creator of the Mathilde Cabanas brand
Pickup x Mathilde Cabanas lockers are dotted around France, in both large cities like Paris and Lyon, and smaller places like Mérignac and Saint-Laurent du Var, and can now even be found in some shops, such as Monoprix, and the RATP network. And that's not all, as in October they will also be making an appearance with a new partner, everywhere in France.
“At Pickup, we are delighted to be working with the wonderful Mathilde Cabanas. It promises to give users a unique ‘locker’ experience with a touch of pep and fun. It is a perfect fit for both our corporate identity and that of our partners, in that it provides people with services that make a difference.”
Maxime d'Hauteville, Chairman of Pickup
“Pickup lockers have found an audience in our network and have excellent usage rates: this pick-up solution makes life easier for our travellers as it is simple to pick up parcels in a broad time range. We are pleased to welcome Mathilde Cabanas's pop designs: the use of colour and good humour enhances the Pickup locker profile in our train stations and stops, and it brightens the trip for travellers!”
Patricia Delon, Chair and Managing Director of RATP TRAVEL RETAIL
Click this link to see all of the points participating in the operation, and find the Pickup x Mathilde Cabanas locker nearest you!
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About Pickup
Pickup is a subsidiary of Le Groupe La Poste via its GeoPost division, and operates France’s leading parcel pick-up network, with 16,000 pick-up points and 1,300 lockers. Pickup points receive daily deliveries from the carriers Colissimo, Chronopost and DPD France. Pickup point delivery is available from over 90,000 online retailers, including: Vinted, Veepee, Showroomprivé, Sarenza, CDiscount, Zalando, Amazon, Orange, Nespresso, i.run, Sephora, Mango, Decathlon, and more. Pickup has also developed a wide range of solutions to meet the challenges of urban logistics, including in partnership with the retail and large retail sectors. Through the various entities of Geopost, Le Groupe La Poste's international parcel delivery network and the market leader in Europe, the Pickup network is also present in 30 countries around the world, with more than 90,000 collection points. Pickup's head office is based in the Paris region and the company employs 400 people.
For more information, visit the Pickup website
About Mathilde Cabanas
The adventure began in 2013 when Mathilde, an illustrator and graphic artist by training, completed and marketed her first birthday cards and invitations. The arrival of the iconic Kiss design followed by a series of successful collaborations enabled Mathilde to build up a small team and develop the brand.
Today, Mathilde designs daily products that bring a smile to people's faces, from umbrellas to doormats, tissue boxes to wallpaper. It was therefore perfectly natural for her to reinvent the look of the Pickup lockers so she could continue to bring a little joy and whimsy into daily life.
