Pickup, a subsidiary of La Poste and France's No. 1 network of pickup points and lockers, today announces a strategic partnership with BUT, the French retail chain specializing in home furnishings. The goal? To install nearly 350 Pickup lockers at BUT stores across France, providing customers with a convenient and accessible parcel collection experience.
A RESPONSE TO GROWING DEMAND FROM ONLINE SHOPPERS
As the e-commerce market continues to grow in France—with online sales increasing by 9.6% in 2024 according to the latest annual report from FEVAD—consumer expectations for flexibility and convenience have never been higher. In this context, the partnership between Pickup and BUT is timely. It will allow users to pick up and drop off their Chronopost, Colissimo (and soon DPD) parcels independently and quickly, 24/7, at innovative Pickup lockers powered by solar energy.
“This partnership with BUT reflects shared values such as accessibility, reliability and quality of service. By joining forces, we are strengthening Pickup's network, while offering a practical solution to BUT's customers, who will be able to combine the purchase of home equipment with the management of their e-commerce parcels, in a single trip”.
Maxime d'Hauteville, CEO of Pickup.
A NATIONAL ROLLOUT FOR MAXIMUM ACCESSIBILITY
The rollout of these 350 Pickup lockers is already underway, with 18 stores already equipped and around thirty more installations in the planning phase. The deployment will continue gradually over the coming months at BUT stores across France.
This large-scale project is part of Pickup’s ongoing growth strategy, further strengthening its presence throughout the country, with 17,000 parcel shops and 4,500 lockers to date.
These lockers have been designed to make the customer experience as simple and seamless as possible.
How Does It Work in Practice?
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The customer places an order on one of the 90,000 partner e-commerce websites.
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When selecting the delivery method, they choose locker delivery.
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They then receive their personal login details and a QR code via email or SMS.
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To collect the parcel, they simply go to the locker, scan the QR code, or enter their login details.
While BUT already offers a wide range of home equipment products (including furniture, appliances, electronics, image and sound) the brand is now adding another string to its bow with this convenient and accessible parcel pickup service.
SOLAR-POWERED LOCKERS: INNOVATION AND CONVENIENCE AT THE HEART OF THE PROJECT
These new lockers, installed exclusively outdoors, are powered by solar panels making their installation faster and more cost-effective, as no connection to the electrical grid is required. This is a new model recently launched by Pickup, designed not only to simplify deployment but also to reduce energy consumption and lower electricity costs for partner retail locations.
More broadly, La Poste Group, a major player in urban delivery solutions in France and Europe, continues to decarbonize its fleet, expand its national network, and drive innovation in low-emission urban logistics. The rollout of solar lockers by its subsidiary Pickup at BUT stores align with La Poste’s commitment to deliver 100% of parcels using zero- and low-emission solutions in 22 major French cities by the end of 2025.
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About Pickup
A subsidiary of La Poste Group through its branch Geopost, Pickup operates the leading network of pickup points and lockers in France, with 17,000 parcel shops and 4,500 lockers. Pickup points are serviced daily by Colissimo, Chronopost, and DPD France.
The Pickup delivery option is offered by over 90,000 e-commerce retailers, including Vinted, Veepee, Showroomprivé, Sarenza, CDiscount, Zalando, Amazon, Orange, Nespresso, i.run, Sephora, Mango, and Decathlon.
Through its affiliation with Geopost—the international parcel delivery network of La Poste Group and the No. 1 in Europe—the Pickup network is also present in 30 countries worldwide, with nearly 132,000 points.
Pickup is headquartered in the Paris region and employs 400 people.
More information is available on the Pickup website.
